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Selected work

The work, and what came of it.

Different industries. Different challenges. Here’s what I helped build, improve or put into practice.

Markforged · Additive manufacturing

Get people to care about a complex product.

I built and led the in-house creative team, studio and programming system that served sales, marketing, engineering, recruiting and internal culture.

$500K+ annual agency savings and 148% organic YouTube growth.
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Clipboard Health · Healthcare staffing

Get more reps selling like the best ones.

Sales enablement built from ride-alongs and customer calls, plus an objection-indexed story bank the team could coach and reuse.

The CFO reported stronger customer conversations and improved sales indicators.
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Kaiser Permanente · Healthcare

Address burnout and reconnect teams with the meaning in their work.

A customized full-day workshop for 125 senior leaders on clearer communication and practical recognition practices.

125 leaders, with storytelling and recognition practices that continued after the workshop.
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Envista · Dental technology

Help technical leaders make their case.

Executive communication work with fifteen senior leaders, structuring arguments and making sophisticated ideas land with real audiences.

1.7× average improvement in self-assessed storytelling skill, pre and post session.
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LifeSource Water · Home services

Increase close rates and referrals.

Field ride-alongs, interviews, mystery shopping and competitor study, feeding changes to sales training, pitches, positioning and collateral.

A new sales approach is in pilot, with results still being evaluated.
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Ford · Marketing

Keep an audience’s attention.

A customized storytelling workshop for Ford marketers, built from the team’s own platforms and constraints.

One of the highest-rated sessions in Ford’s learning program.
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Let’s improve your story.

Tell me what you’re trying to accomplish. We’ll find a good place to begin.

Let’s talk →