You know what you want to improve. Maybe your sales team isn’t closing enough deals. Maybe your message isn’t resonating. Or maybe you know something could be working better but aren’t sure where to start.
The Story Audit is a strategic engagement where I get inside your business, understand how people experience it, and identify opportunities to make a meaningful difference.
I approach a business the way I approach a documentary subject: ask questions, listen closely, observe the work, and look for what’s been overlooked.
I also bring years of experience working across sales, marketing, product, operations and leadership. I know how the pieces connect, where messages get lost, and what it takes to translate an insight into a pitch, presentation, training tool or strategic direction a team can actually use.
Depending on the challenge, I may ride along with salespeople, interview customers, study competitors, listen to calls or review the materials your teams rely on. Then I connect the dots.
What’s working, what’s getting lost, and where the opportunities are.
Prioritized recommendations for positioning, communication, sales, training or leadership.
When useful, a sample rewritten pitch, message, presentation frame or training concept to demonstrate the opportunity.
What to do first, who needs to be involved, and how you could evaluate progress.
Bring me a clear goal, an unresolved challenge, or a hunch there’s a better way. We’ll agree on a sensible scope, timeline and fee before starting.
The findings are yours to act on with your own team or with my help. There’s no obligation to continue beyond the Audit.