A customized storytelling workshop for Ford marketers, informed by filmmaking and creative-director experience.
Ford’s marketing team is deeply skilled at long-form and broadcast work, but a ten-second social post leaves no room for a traditional campaign arc.
A customized workshop on making messages clearer, more engaging and easier to remember, built from the team’s own platforms and constraints rather than a stock deck. Short lessons were combined with live feedback and platform-specific exercises so the learning could be applied the same day.
One of the highest-rated sessions in Ford’s learning program, and a renewed approach to tone, voice and platform strategy across the team.
Session rating as reported by the Ford learning lead.
“Working with Matt on a brand storytelling webinar for our team was a positive experience. Matt not only possesses storytelling expertise but effectively models it while presenting. The session was very well-received, becoming one of the highest rated in our learning program.”