Two years leading creative in-house for an advanced manufacturing company, building the team, studio and programming that served sales, marketing, engineering, recruiting and culture.
Markforged made remarkable technology that was difficult for outsiders to understand. The company needed a more compelling way to show what its printers could make and why it mattered.
I joined as an in-house creative leader, learned from engineers, sales, product, HR and leadership, then built the studio, hired and trained the team, and created a programming system serving the whole company. We developed customer stories, product launches, sales and trade-show materials, employee features and projects like Tensilemania, an engineering competition turned into a live sporting event.
A repeatable creative capability used across sales, marketing, recruiting and internal culture, with reported $500K+ annual agency savings and 148% organic YouTube growth.
Matt led this work in-house as Markforged’s creative lead. Figures are client-reported.
“Matt helped us crack the code, figuring out the right ingredients to promote rapid viewership growth.”