In-House Brand Creative Team
Boston-based Industrial 3D printing juggernaut Markforged (Ticker: MKFG) wanted to bring their creative in-house while leveling up the brand. I came onboard & got to work.
I created a content roadmap and designed a sound stage, infrastructure, and personally hired the entire in-house team that would not only lift the brand into another creative level, but ultimately save the company $500,000 per year in agency expenditures.
In my role as Head of Video Studio, I oversaw the company’s global content strategy and creative team. My team and I were responsible for product photos & video, original video and photo series, tradeshow displays, website aesthetics, social media channels and more.
Samples below.
Built a soundstage, hired & trained a team, elevated the brand
An unprecedented level of quality matching Markforged’s premium industrial solutions.
Grew Big on Youtube
My team and I revamped all video at the B2B company, including our Youtube page, which grew by 124% during my tenure — faster than any other competitors in our industry. We significantly expanded organic YouTube growth by 148% and viewership by 193% compared to externally created agency videos.
Primary content categories: customer stories, original series, application spotlights, ads, product overviews and webinars.
When we went public, we 3D printed our own metal bell and rang ourselves into the NYSE. I personally filmed and edited this as my first assignment.
NYSE IPO - MARKFORGED (MKFG)
Brand Anthem
I wrote, produced and directed the company anthem that announced our new mission “Industrial production at the point of need.”
Went Ham on Social
We unified the brand’s social channels, and catered the creative to each platform’s unique consumption habits. We created user personas and leveraged audience insights to inform our content streams and made a splash.
