Not many people know who wildland firefighters are; fewer truly understand the importance of the work that they do.

This series aimed to change that.

I pitched, sold and served as Creative Director on this campaign in 2018 for Coors Banquet during my time at Uproxx. This consisted of live events, coffee table books, speaker series, social extensions, and a five part mini-documentary series celebrating the diverse communities of the Wildland Nation - from smokejumpers to hot shots, air crew to ground responders, families to fallen. It also consisted of me and my team shooting on location during one of the busiest fire seasons in history.

• 47.7 Million impressions

• 9.2 Million video views

View full campaign here