When Intel unveiled its state-of-the-art Intel Optane chip, we designed CRE8, a 360 degree campaign that highlighted creative inluencers pushing their crafts to the fullest. From music’s most experimental musician making a track to push the limits, to a GIF maker using over 200 photoshop layers, to animators processing 18,000 still images in a millisecond. We demonstrated the power of Intel’s tech using strategically selected talent the Uproxx audience loved.

As Creative Director, I oversaw every aspect of the massive campaign - from live events, speaker series, branded documentaries, editorial spreads, social engagements and more.

• Awarded one of AdAge’s top 10 branded content campaigns of 2018

• 22.7 million video views

• Earned Intel a 59% lift for driving awareness of the Optane processor among viewers